As you may have guessed, this one is for the 'whine' files. I'm sure that everyone out there knows about $1/Litre milk. And if you shop at Woolies, you must be aware that they have raised the price of the $1/Litre milk by 10c? I'm assuming all Woolies shoppers know this because they printed enough posters and plastered them over every inch of spare wall space possible to make sure consumers know how 'awesome' they are for helping the poor dairy farmers out ** insert eye rolls here **. You would have to be doing your shopping with your eyes closed not to have seen them, clearly the Woolworths marketing department is not short of a dollar unlike our farmers.
What I really don't understand is why Woolworths is getting a big pat on the back from people who think they are being so charitable to the farmers? And, why they thought it was ok to force the dairy farmers to sell milk for less than what it costs them to produce in the first place?
I actually first became aware of the 10c per litre price increase via an article posted by a member on the Bunch website. I was a little shocked to read through the comments, one after another singing Woolworths praises for increasing the prices. Umm, they are a big part of why dairy farmers are struggling to begin with by dictating to them what price they will pay them for their milk. I was one of very few people who posted an opposing comment on the article to which I received a reply from another member (who I suspected may have been a Woolworths employee) basically stating that it was the consumers fault and not Woolworths. Apparently consumers asked for cheap milk prices and Woolworths was just giving them what they wanted. Wow, will this work on other products? Woolworths, if I rock up to one of your petrol stations and ask for $1 per litre fuel will you go back and tell the oil companies that they WILL lower their prices in order for you to achieve $1/Litre fuel prices for the consumer? I'm guessing that would be a no? Pretty sure that the oil companies will tell you where to go. If you want to give the customer what they want by giving them $1/Litre milk, you should be coping the financial losses - not the farmers. You're raking millions of dollars in profits every year while dairy farmers are one by one going out of business.
My family are by no means wealthy or well off, but I have never purchased $1/Litre milk. We go through about 5 litres of milk a week which costs us about $10. If we purchased $1/Litre milk it would cost us $5 per week meaning we would save just $5 per week switching to the cheaper stuff - $260 per year. I know that there are families out there doing it tough but I just don't believe that it's fair for milk to be sold at $1/Litre when the people producing it aren't even being paid enough for it to cover production costs. I understand that the 10c/litre price increase is a step in the right direction, but let's hope that there are more steps in that same direction in the very near future so that farmers can be paid fairly for their produce.
If you're looking for ways to generate some extra dollars so that you can purchase fairly-priced milk, check out this post.